However, that allure had faded somewhat at the end of the Jordan era. There was a time in the Jordan days when it had an outlaw image that appealed to the likes of Benson and Hedges, and savvy commercial boss Ian Phillips had a Midas touch when it came to bringing in sponsors. Identity has always been an issue for Team Silverstone. That's an impressive effort by any standards, and it says a lot about the appeal of the Aston Martin name. ![]() ![]() In fact, the team is now generating around eight times the sponsorship income that it did in 2020, the last year it ran as Racing Point. The team has not one but two title sponsors in Cognizant and Aramco – or three if you count the financial contribution made by the sister road car company – but that's just the tip of the iceberg. ![]() In commercial terms, Aston Martin has been a consistently strong performer as the number of brand names on the car attests.
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